Biotech professional by day, content creator at heart. I've been making videos since 2013, mostly for fun, always for the love of storytelling. A decade later, it turned into something real.
I create for women who are doing a lot and refusing to slow down. Travel, career, beauty, and everything in between.
Career · New
Vlog · 1 month ago
Travel · 2 months ago
Career · 2 months ago
High-achieving women 18–34 who take action on what they see. If your brand resonates with that, I'd love to hear from you.
Biotech professional. Content creator. Solo traveler. Someone who decided that a beautiful, intentional life doesn't wait until you've checked every box.
I've been creating on YouTube since 2013, for fun, for community, for love. In 2024, I monetized. By 2026, I turned it into a growing business alongside my career, without choosing between them.
I make content for women who are doing a lot and refusing to slow down. If that's you, you're in the right place.
My content reflects my actual life, not a curated version of it. When I recommend something, I've used it, lived with it, and genuinely believe in it.
A career in biotech shaped how I work: research, precision, and a standard of quality I don't lower. You'll always get my best.
My audience isn't a demographic. They're real women in their 20s figuring it out alongside me. I make content for people, not for the algorithm.
Travel is where I feel most like myself. There's something about arriving somewhere new alone that forces you to trust your instincts, make unexpected decisions, and come home a little different than you left.
Brazil. Kenya. Istanbul. Seattle. DC. NYC. The list keeps growing, and so does the content.
I work with brands whose products I'd actually use. If that's you, let's talk.
Authentic content for high-achieving women who act on what they see.
collabs@shanikalua.com60-second integration, my highest-converting format. The 1800contacts Short hit 512K views.
Rates Available Upon Request60-90 second brand segment inside a full YouTube video. Strong for product discovery and trust.
Rates Available Upon RequestShort-form vertical content on TikTok and/or Instagram Reels. Cross-platform packages available.
Rates Available Upon RequestHigh-quality creative assets for your brand's own channels and ads. No posting required.
Starting at $350/videoYouTube Short plus Instagram or TikTok Reel, maximum visibility across platforms in one campaign.
Rates Available Upon RequestA full YouTube video centered on your brand. Review, tutorial, or unboxing. The premium option.
Rates Available Upon Request1800contacts · Vision Care
Coursera · Education
Wayfair · Home & Decor
Ulta · Beauty
Ana Luisa · Jewelry
Buffalo Wild Wings · Food
Beauty by Josey · Beauty
Coursera · Education
Madewell · Fashion
Post University · Education
Brands I've Worked With
Career moves, travel diaries, beauty finds, and every link I've repurchased. Written for women who want the real version, no filter.
Dress shopping for graduation — and what life looked like 6 months after being laid off.
Watch Now ↗Organizing my vanity, clearing out my garage, and getting my entire life together before a big move.
Watch Now ↗VIP Heat game, a Chanel haul, boat views, and the most unexpectedly iconic Miami weekend.
Watch Now ↗A full week documenting a new chapter — new city, new role, and the mindset behind a major career pivot.
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Luxury shopping, late nights out, and the kind of memories you only make when you say yes to everything.
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Two months of applying, learning, and pivoting — and what finally landed me a new role.
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One month post-layoff: what the job market actually looks like right now, and how I'm navigating it.
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The best rooftops, hidden cafés, shopping spots, and why NYC might be calling my name.
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A spa weekend, reconnecting with people I love, and choosing happiness unapologetically.
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A fresh start after being laid off — new city, new space, and rebuilding from scratch.
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The full story of getting laid off and leaving Seattle — honest, unfiltered, and real.
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Packing up my favorite apartment, saying goodbye to Seattle, and what comes next.
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House shopping, a solo ferry trip to Whidbey Island, and a day of dating myself in the PNW.
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A full apartment tour of my downtown Seattle studio — and how I made 380 sq ft feel luxurious.
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I toured 10 apartments in downtown Seattle — rent prices, what's worth it, and how I chose mine.
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Getting back out there, clearing out the old, tulips in bloom, and my very first influencer event.
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A productive spring reset — balancing work, meal prepping, and finally feeling in control.
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The honest truth about solo travel in your 20s — what's amazing, scary, and what no one warns you about.
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72 hours solo in Canada — Whistler mountains, Granville Island markets, and all the best Vancouver spots.
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My cozy night routine for winding down, self-care, and keeping my space feeling like home.
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The exact strategy and editing tips that got me monetized — what actually works in 2025.
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A full 24-hour reset: massive grocery haul, kitchen organization, and getting everything back in order.
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Testing out the Osmo Pocket 3 on a perfect DC day — art galleries, coffee shops, and city walks.
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Unboxing and testing the DJI Osmo Pocket 3 — is this the best vlogging camera for 2025?
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A big week: car shopping, Christmas decorating, and my entire Black Friday haul.
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A deep clean reset, meal prep Sunday, and the day I got the news — monetized on YouTube.
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A step-by-step guide to building a vision board that actually moves you toward your goals.
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PR packages, apartment updates, and making my first solo space feel exactly like me.
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The Bean, an architecture boat tour, the best shopping spots, and why Chicago had me seriously considering a move.
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Trying wine tasting, picking up new hobbies, and exploring everything Seattle has to offer solo.
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A solo road trip to Portland and all the best spots in Seattle I'd been meaning to explore.
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Unpacking boxes, waiting on the couch delivery, and slowly turning a blank apartment into a home.
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Move-in day to my dream downtown Seattle apartment — the full tour, unboxing, and first impressions.
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Everything you need to know about the Canon G7X Mark III — my go-to camera for years, fully reviewed.
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Installing ambient lights in my Tesla Model Y — the full process and whether it's worth it.
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One year in — the honest truth about owning a Tesla and whether I'd do it again.
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The exact 6-step plan I used to reinvent myself — inside and out.
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The perfect 48-hour NYC itinerary — Brooklyn Bridge, rooftop views, the best restaurants, and more.
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Drake concert, a VIP helicopter tour, Fremont Street, and everything that made this Vegas trip unforgettable.
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The day I picked up my Tesla Model Y — delivery day vlog and the accessories I ordered immediately.
Watch Now ↗Everything I've tried, tested, and actually repurchased.
Amazon Storefront
My Full Amazon Storefront, Every Category
ShopMy
Shop My Looks & Linked Favorites
LTK · All Categories
Shop Everything I've Linked on LTK
Tesla · Referral
Get $1,000 Off Your Tesla
Walmart
Walmart Storefront
Target
Target Circle Picks
Amazon · Beauty
My Beauty & Skincare Picks
Amazon · Home
My Home Favorites
Amazon · Career
Career & Office Essentials
Amazon · Travel
Solo Travel Packing List, All Linked
Amazon · Tesla
Tesla Accessories I Actually Use
Amazon · Tesla
Tesla Interior LED Lights
Coming Soon
Digital Products, First Drop TBD
DC / NYC
lifestyle · travel · beauty · career
documenting my 20s in real time
collabs@shanikalua.comshop my faves
Watch
living alone diaries | house shopping, Whidbey Island & solo dates
everything tesla
© 2026 SKMedia LLC
I'd love to hear from you, whether you're a brand, a viewer, or just passing through.
Send over details about your campaign and we'll get back to you within 48 hours. For general inquiries, we read everything.
collabs@shanikalua.comWe typically respond within 48 hours. Thanks for your patience.
